That seems like quite a generous interpretation. Yes, that is an ostensible reason for the scanning [1], but to imagine that that is
all they are doing with the information gleaned from the scans seems a bit naive. I would posit that sender, recipient, link, time, the page's content, and the conversation's context are forever stored in a database somewhere, waiting to be fed into the data analysis/advertising program du jour at some point in the future. Who owns that database or where the information ends up is probably a trip down the rabbit hole, and the posted article is a first step into it.
[1] Facebook policy on interstitials for malware/malicious links
https://www.facebook.com/notes/facebook-security/link-shim-p...