This sounds like Affirmative-action; while having good intentions did not work out quite like they hoped. http://en.wikipedia.org/wiki/Affirmative_action , search for the word "Negative".
Also, I wouldn't want my coworkers thinking I only got the job because I'm a black male. Even I myself don't like the idea that I might have gotten something only because someone else saw me as a charity case or I'm just the "token black guy" so the company can prove "See? We got a black guy! We're cool & hip now!" Replace "black male" with "woman" and I still believe my statement is true for most people.