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Even if you decide that you are okay with some leaks, you still want to know which employees / partners / journalists you can't trust.

as a child of the early oughts, having the CEO of Time Warner extol about having the most pirated show in the world -- not to mention explicitly stating it leads to more subscribers -- is almost jaw dropping.

I think he meant it's a step in the right direction towards solving the technical problem of identifying who leaked the material.

More generally he could have meant that tracking the leak is a step in the right direction towards HBO having control over when their material is released. Even in a fantasy world where all entertainment is free I think artists should have control over releasing their own work.

In any case, I'm curious as to what the endgame is in the right direction you mentioned.