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Pretty devastating review. I don't know about the sizing but if the screen really looks that bad this is a bait and switch. Where are all the "screen images simulated" disclaimers? I bet only a tiny fraction of buyers see the watch in person before they buy it. Seems like there might be a lot of disappointed owners.

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Good news! It doesn't look like the picture. Something is very wrong with that picture; either he intentionally took it badly or his camera has issues.

I'm sure he took it with an iPhone 6 cause that's the phone he has but it also looks like higher than usual ISO probably due to bad lighting.

The bigger issue is think about how close you would have to hold the watch up to your face to make it that big in real life. If you did that you'd be able to see the pixels but you wouldn't hold it that close.

http://www.hodinkee.com/blog/hodinkee-apple-watch-review has much better real life shots that mirror what I saw at the Apple store.

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