The Invisible Design Behind the Apple Watch’s Many Faces
wired.com
wired.com
A watch is a symbol of keeping time, and as such is deeply linked to the notion of eternity. You may want to offer a beautiful watch to someone as a gift because it will last for his entire life. How many times in movies have we seen the dying father giving his watch to his kid.
That's a reason why swiss watch makers are able to repair your 50 yo watch, should it break.
Now, even with the best effort, we know that the iwatch battery will wear off in two years, that the watch os won't be upgraded anymore in 3 or 4 years, and that the watch itself can't work if not linked to a device that also has a very limited lifespan.
Apple should have made the inside of the watch upgradable and advertize this fact. They change you the chip and the battery, but you keep the outside untouched. This way, you won't have to throw your very personal device to the trash every 3 years.
Apple clearly wants to make you believe it is a watch, and that's why the called it watch instead of Band, or any other neutral names.
(1) heart rate monitors don't look weird during exercise, but aren't worn all day long by any 'normal' people.
When are our future wrist-communicators coming?
For example, the Finder's tags configuration dialogue is a masterpiece of horrendous UI design. It's the kind of thing you'd never expect Apple to get wrong, given their usual attention to detail: http://arstechnica.com/apple/2013/10/os-x-10-9/8/#tags