I agree choice can be confusing. And that is why Apple products standout.

Maybe I should have clarified what I like about choice in phones that Nokia or others provide. One aspect of choice which I like is the different pricing options. The mobile phones are needed by people all over the world with varying purchasing powers. Everybody cannot or does not want to afford the total cost of ownership of iPhone or even Nokia N97 or Droid. But there are billions who want to make phone calls.