I just wish they wouldn't show me the same pre-roll over and over. If they do that more than twice, I leave, and I don't come back.
$75 CPM. Just wow.
I guess an online ad view is more valuable because it's better targeted, and has more potential since it is more interactive.
A quick Google search says TV ads in prime time is $25 CPM...
How is online targeting better? The site might have a demographic profile, it can avoid showing an ad more than once per user, but it's nothing like search targeting...
Companies like Coke and Apple purchase TV ads to do branding too. That's something text search ads just can't do that well. It's great for suggesting someone something at the right time though.