It doesn't look like ipfs has human friendly named pointers yet either? At least that's what I gather from their documentation: http://ipfs.io/docs/commands/#ipfs-name

In answer to your question: bookmarks have been a long standing solution to remembering names. I absolutely understand that it's not the most ideal solution - but hopefully acceptable for a beta.

Unfortunately, the linked to TechCrunch article doesn't do much to explain how the browser works. One of the original-source blog posts does a (slightly) better job of explaining how things work - or at least points you in the direction: http://blog.bittorrent.com/2015/04/10/project-maelstrom-deve...

The hashes directly represent the infohash for the created torrent website.