The three habits ... of highly irritating management gurus
economist.com
economist.com
A big part of that may be that it's much easier to pick a few successful companies to compare than to find a good sample of the many many more failed or mediocre businesses. Oh, and big names sell better.
Because leading with an example is more powerful than a vague statement. The average reader will understand better a story like "John at Ford faced the challenge of flat tires and did ..." than some abstract problem description.
It helps that the same happened in my previous startup. When we were very small, I think we did a couple of great things. Some of those could be used in a business book as examples a smart company.
But a few years later, and 5X more employees, we were quite messed up. Whatever wisdom we had as a small team didn't carry over to the larger organization (I guess you could use this example in reverse in another business book :-)
The failure of companies mentioned in Good to Great does not necessarily mean Good to Great was wrong; it's possible those companies were no longer following what made them great in the past.
I.E. If you follow this formula, along with some luck, you will succeed.
Firms listed in the books that have failed could be countered with the argument that they stopped following the formula for success.
Of course, at the end of one of the books Collins' notes that there are likely to be other predictors of sustainable success they did not recognize.
I really liked it, in any case. Part of what "Squeezed Books" aims to squeeze is all the bloat from some of the books those guys churn out.
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