The Struggle for Series A
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There is no formula for unicorns, I'd dismiss that outright, and even if we found one, every founder would bend their story to adapt superficially, and the forumla would prove useless.
My #1 theory on why people w/ a somewhat logical strategy/thesis fail to raise? Failure to tell a compelling, coherent story about their opportunity, and failure to come across as a compelling "force of nature" founding team.
A few examples that come to mind include:
Amazon (books -> retail in general -> streaming media, hardware, IAAS...) Google (search -> ads -> mail, calendars, etc. -> hardware and operating systems...) Facebook (social networking at Harvard -> social networking in the Ivies -> social networking at colleges -> social networking everywhere -> messaging, ads...) Zappos (shoes -> handbags -> clothing, jewelry, sunglasses...)
And those first three grew not just by taking over existing markets, but by becoming popular enough that they enlarged their own markets. Before Facebook became big, social media just wasn't something the vast vast majority of people over fifty had any involvement in. Now everyone I know (including two over-90-year-old great-grandmothers) has an account.
A post like this feels like a good way to seal your fate as a victim of the crunch.
It's true that investors make mistakes. Don't feel sorry for yourself or complain about it, figure it out. It doesn't get any easier (or so they tell me)
From your lists of questions, yes, I'd say they're doing it wrong. But their questions are their questions, and you don't get to determine what they care about. It's their problem that they miss out on the next unicorn; just thank them for their time and move on to the next investor.
I do believe investors often ask the wrong questions. A lot of them have just been lucky. That's not to say all investors are lucky/asking the wrong questions.
It's a mentality thing. Often times West Coast investors are interested in how you compare to other non-competing but similar businesses. IMO they also focus too much on the sumo and how they might release a competing product, "what would happen to x if bigco launched a similar service"...there's not right answer to that other than...who cares? I think investors should focus much more on how much revenue you make and your potential for growth. Not how you compare to some flashy startup.
Interest rates are going up in June, so there is going to be less VC money.