Uh, yes they are. I've read the majority of those reviews and those quotes are the worst from them. If you disagree I'd love to see what you thought was worse.
> [..] realized the company isn’t just selling some wrist-worn computer, it’s selling good looks and coolness [..] this Apple product works to help you look—and feel—good. [..] Even when the watch face is off, the black sapphire-crystal screen looks elegant. - Joanna Stern, WSJ
What kind of ridiculous praise is this? You certainly won't find writing like that on any other consumer product.
Edit: I am very pro smart watch, and hope Apple succeeds. I only wanted to bring some of the real criticisms to the forefront.