For a large business with multiple sub-domains (mail..com, blog..com, info..com, anything.com, etc...), if the business purchases individual SSL certificate for each sub-domain it need to spend more money, and the process will be so long as generation of new CSR, private key, certificate installation, etc...
A Wildcard SSL secures unlimited sub-domains which saves time and money as well.
$150 is much higher for a wildcard SSL certificate, Visit CheapSSLSecurity (https://www.cheapsslsecurity.com) where you can get Wildcard SSL certificate at $60/year for Domain Validation and $108/year for organization validation.
It will matter if StartCom is abused to print certificates for foreign domains. Even if your domain isn't targeted, browsers and OS vendors will probably react by invalidating all StartCom CA certs. That means no green bar.
So, I doubt they would treat StartSSL any worse than they treated China.
A friend of mine got validated and he send me signed and working wildcard cert with multiple domains a few days ago - so it's a real thing I believe.
I was thinking of building an app which would be under two domains like heroku.com/herokuapps.com and github.com/github.io and I rather not spend hundreds of dollars on two wildcard certs. Guess I'll just buy one and not use subdomains on the main site.
A wildcard cert wouldn't cover both heroku.com and herokuapps.com anyway. https://en.wikipedia.org/wiki/Wildcard_certificate