As right as you are about the American market, it's extremely annoying that the rest of the world doesn't get to use services like Google Wallet and Apple Pay. In Canada, I've been tapping to pay for years, yet there are no popular 3rd party services to use my phone for paying.

So sure, it'll be stillborn in the US. But I don't give a crap about the US, you guys get enough of the cool stuff. This is a sweet deal for every other country with the infrastructure in place. This is a great idea for those countries, and definitely not a waste of effort in my eyes.