For example, a few months ago my co-founders and I built a computer vision system that could count fruit (predicting yield is important because produce spoils quickly). The growers we've shared it with love it but most don't have the infrastructure to use the data in their operations. It's hard to respond quickly when everyone is emailing spreadsheets.
Adoption of tech in ag has been slow, in part, because farmers are already very good at their jobs. Many of them have been working the same crop on the same land for decades so there has been some skepticism about what new information can be learned from "just another sensor."
But change is in the air. The water is running out, there's a huge labor shortage, and every farm employee now has a smartphone.
If we can spend the next year or two getting farm operational data online then there is a huge amount of value that can be unlocked with even relatively simple algorithms (not to mention deep learning etc.)
In fact, we don't really have any other choice. Software can bring in the next green revolution and that makes this a really exciting time.