Our current product was just released to address the needs of one market (scouting companies, if you aren't familiar with the term: http://www.farms.com/precision-agriculture/crop-scouting/). We are also building a general-purpose platform for handling the data (and partial visualization) of the farmer, e.g., field geolocation data, various data layers, etc.

The first addresses one market. The second addresses the entire market at a high-level. Most individual markets (such as seeds, fertilizer, pesticide, etc.) need specialized solutions.

For instance, fertilizer companies and growers would love a tool that lets them take in all of their data and using known models (which exist in theory in academia) apply that information to allow them to apply correctly across a field. A myriad of individualized solutions for locales, crops, and the ilk are just begging to be built. And that's just fertilizer, one of the many cycles in crop production.

Large and small corporations are asking us to do work on various pieces of that huge pie, but we have to specialize or our fairly small team would be impossibly overloaded.