Check out the difference between the scrollbars in Webflow rendered across Webkit (Safari, Chrome, Opera) and Firefox: https://cloudup.com/c8K9RMqPeDn
Note that not only does Webkit give you control over colors, it gives you control over the width/height of the scrollbar - which for us is critically important.
Customization is a very, very slippery slope: can the web page only customize the slider? What about the tab? Why not the entire frame of the browser? The drop shadow of the window? Opacity? Alpha mask? Why just the sliders? Why not just the tab? Ahhhh....
If the web page can change the style, can the user have a setting to override it? If you make a custom style, will M$, Apple, iOS, or Android influence your design in a particular direction (i.e. ends up looking like something ported from iOS)? Or will you custom design for each system? Like, Blackberry? Or just the popular systems?
BTW - I did HD Widgets for Android. Tons of customization. A lot of it was barely used by our users. Sometimes I wish I had kept it much, much simpler. App updates can be hell...
I can't believe what I'm reading. Honest question: Have you ever used css?
The scrollbar is one of extremely few elements living inside the browser frame which cannot be styled.
The scrollbar on the outside of the page doesn't matter. What matters is all the scrollbars that appear when you deal with iframes, scrolling divs etc.
For app builders, when scrollbar styling is not available, what do you think they do? They don't give up, they just implement scrolling in js instead, and accessibility/usability suffers.