See all that data that is generated when people use the product? That could be mined, refined, and made into new products. All those computer screens in the car are suddenly new avenues to push advertisements. All those critical equipment are a avenue to sell repairs, where the producer has monopoly. And if nothing else, the computer inside the car can always be made into a platform.
Take a product, throw in some DRM, and voila, you can create revenue after sale. The DRM and the accompanying user agreement is the glue from which all that extra revenue can be made.
From a company perspective, I don't see how much of a choice they've got. A competitor can use that extra revenue to lower prices for which a consumer won't be able to assess when buying. Selling equal-looking products at higher prices normally spells doom, and regulations haven't even begun addressing the issue.
There are many modern cars where (for example) the "service in XXX miles" indicator for oil changes can't be reset except by the access-restricted and very expensive factory service tool.
Many independent shops already have to buy reverse-engineered tools to allow them to service these cars and continue to stay in business. It's clear that automakers are very interested in abusing copyright laws to force a monopoly on after-sales service.
You can buy an ODB2 reader for ~$20 on amazon. If you are working on any car newer than 1990, an ODB2 reader is a standard tool in your drawer.
The real problem is, to change the headlights on my car, you have to remove the front wheels and part of the wheel well. If anything these shenanigans help independent shops. If they built cars to last and be maintainable, there would be a lot fewer independent shops.
The example I supplied (Service Now mileage indicator, not Check Engine Light) was a very specific one with Porsche in mind. Most post-2004 Porsches have no procedure to reset that indicator without using an official PIWIS ($13000 + subscription, if you can even get one) or reversed Durametric ($250 + illegal if automakers claim their software can't be reversed).
Another example of anti-competitive dealer software is "coding." Replacing the headlight control module in a BMW, for example, requires it be "coded" to the car's control systems. Many DIYers and independent shops use straight-up pirated BMW diagnostic tools, because again, the "blessed" way to do so costs thousands of dollars.
All of this is categorically different from a private party renegotiating the well-established legal concept of ownership for the sake of private profit and ongoing exploitation.
If a car manufacturer shores up its profitability and that of its dealers by ensuring that everything right down to the oil change needs their licensed and authorised device, then many governments would label that "business innovation" and claim it's in the common good of the economy.
Now we're talking about downloading iPhone apps that promise 10% more speed and the only technical challenge is aligning your car's USB plug with your phone. And then hitting the big green button labeled "GO FASTER!"
That doesn't sound like anything I've ever heard of. Many manufacturers require expensive subscriptions to access service manuals and programming software.[1] The average person (and even a lot of small-time mechanics) doesn't have access to those resources.
What do you think has changed / will change that will lead to an onslaught of dangerous amateur tuning by phone? The technology to do so has existed for years.
Now you need a computer, hard to find software, special cables, etc.