Jason Calacanis on How To Kill Google (re: Murdoch)

Jason sent an email about this, the YouTube video is the only publicly viewable version of it that I could find right now (apologies).

The idea is that major news organizations could opt out of Google's search index entirely if Bing would pay a premium to them. The claim is that if 10 powerful publishers did this it could transfer 10-20% of market share away from Google. Also that it would be worth it from Bing's perspective because they could advertise things like "want to find nytimes, WSJ, etc. content, the only place is Bing..."

Or use that threat as a bargaining chip to Google.

Being discussed more actively here: http://news.ycombinator.com/item?id=931877

wow. you really think think the publishers haven't thought of this? also, google already pays the publishers thru adsense.

> google already pays the publishers thru adsense.

Yeah, but not enough: the idea would be to try to get a very hefty premium from Bing who has enough money for a "loss leader" campaign.

Have people seriously proposed blocking themselves from Google entirely? Because on the surface it sounds like web suicide. Which is why there is a lot of news about Murdoch today. So no I don't think it's a common thought..