Silver bullets
lawnlove.com
lawnlove.com
No Silver Bullet: Essence and Accidents of Software Engineering, Frederick Brooks (1987) - http://www.cs.nott.ac.uk/~cah/G51ISS/Documents/NoSilverBulle...
No Silver Bullet Refired, Frederick Brooks (1995)
Both can be found (along with lots of other good ideas) in The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition - http://www.amazon.com/Mythical-Man-Month-Software-Engineerin...
> Looking in from the outside, I could only assume they possessed secret advantages that I lacked access to.
Those secret advantages were just relationships with journalists and investors :)
I made the same mistake you did, where I conflated press and funding (especially early stage funding) as signals of some startup skill that must be critically important for success.
Incidentally, it was the Exec trajectory that broke me out of that thought process. When they launched, they raised a massive seed round and seemingly got press every week, and I assumed our company (somewhat a competitor) was in big trouble. But it turns out their product didn't work, and all the press and funding they had gotten didn't magically imbue them with any of the hard won insights our company had made.
Customers don't care about press, they don't care about your funding, they don't care about your growth. They care about you delivering them a product they want, and there are no shortcuts for that.
It's important you have funding enough to pay them, bur dropping names of investors/board members, or sending links to techcrunch articles just doesn't impress.
"We've been on TechCrunch! Sequoia invested in us!"
I also "enjoy" name dropping like: "Someone on our board was like employee #17 at Amazon! He may have even talked to Jeff Bezos once!"
Same vein.
"those silver bullets that you and Mike are looking for are fine and good, but our web server is five times slower. There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets."
More importantly, though their range of effectiveness seems to have expanded over the years, silver bullets are traditionally used against werewolves, not vampires.
Mixing those up is a good way to get a vampire or werewolf to laugh at you.
Source: I asked a werewolf one time while he was drinking a Pina Colada at Trader Vic's
http://tvtropes.org/pmwiki/pmwiki.php/Main/SilverHasMysticPo...