I was making a remark regarding dropping his content from Google. Wouldn't you say one of the important aspects in new media is getting your content visible to search engines in order to monetize it?
Absolutely! I don't disagree with you at all in that regard. But I also feel that a lot of startups overvalue traffic, hoping they'll be the next Facebook or Google when in fact they're never able to scale to meaningful ad revenue and bankrupt themselves chasing the often misunderstood notion of freemium.