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In the world or high end fashion, couture, etc, it's almost a constant for women to be a size 0 or 2. Designers don't make 10 different sizes. They'll only make 1 or 2 which is enough to fit the type of women who tend to wear their clothes.

Valid point. If you are going to something that warrants a high-end dress, the fit is the most important part. I have been that woman who spent four hours at Neiman's Last Call.

I'm just throwing up ideas here but isn't it possible that this can be addressed by limiting selection. No dresses that are a good fit for only a small portion of the population. If it only looks good in a size 8-12, it's only available in those sizes, etc.

Acording to the article it sounds like they are hedging on pre sales expert advice and double stick tape.