Amazon.com Goes Retro for April Fools Day

Interesting, I wonder how many studies they did to see if this would affect their bounce rate at all. I'm sure they thought about it, but still...

I'm surprised they are doing this. I wonder how much it is costing them in lost revenue/sales?

EDIT: I see what they did there now. It is, as someone else mentioned in comments, just an image that fades away when you click anywhere on it.

Hm. loads faster and looks better.. can it, please, stay this way?

It's just an image - so not as functional. ;)

People, it's an April Fool's joke and you expect comments to be insightful and smart?

There's a thread for these April Fools Day announcements: