The article actually is quite thoughtful and friendly ... ya know, if you actually read it. ;)
Perhaps "Heroku in Ruby solves <problem X>" ?
But you're right, we can take ourselves a bit seriously on HN.
I can't help wondering at the small view of the world implied in the title. People are still creating interesting software applications that are not web apps. Those people won't give a damn about Heroku, and they are not idiots.