The thing is we're literally trying to tell companies that there is a "different" and "better" way to do something they're already doing.

I know it looks like a Medium competitor right now, but what we're trying to do is provide a way for companies and nonprofits to talk about their social responsibility activities in an engaging way. From there we will provide discovery for the companies and thereby bringing awareness to consumers.

And from there we plan to provide initiatives publishing because most organizations have very common initiatives.

I can see why everyone is reacting this way.

And quite frankly, I kind of see it too. It's just that we are so obsessed with the idea of social responsibility that we can't get our minds out of it.