Remember, it's the first impressions that count. Always. Someone who's hardware is wholly unsupported under the default Ubuntu configuration, crashing the PC or fscking up the display isn't going to try Ubuntu - or any other Linux - again anytime soon.
That's not to say that Ubuntu isn't a great distro. But like the article says, if you're going to market something, make that the best you've got. You don't enter a championship with your mediocre offerings when you've got loads better. Ubuntu can do, and indeed in the past has done, better so why this and why now?
Initial impressions == does it work or not. How badly is it going to mess up my existing configuration. How does the upgrade go. Is my hardware supported.
NOT initial impressions == how many windows you can wobble at once. Having the latest (and buggiest) version of framework X just for bragging rights or the need to get it out regardless of quality. Testing extensively under very limited conditions and barely for any of the slightly-out-of-the-mainstream cases.
EDIT: Wow, seem to have really struck a nerve to have reached -4. Would love to know what the downvotes are for, or if it's just a knee-jerk OSS reaction because I think I explained my POV quite well (whether you agree with it or not).