houses, factories, stocks, bonds, bank accounts... all generally expected to provide a positive nominal return.
they provide a negative nominal return, you're better off hoarding greenbacks.
the zero interest rate policy already breaks the banking system. the payments system was historically paid for just by giving the bank an interest-free loan. If the bank can't reinvest above zero, there's no value in running a branch network to collect deposits or running a payments system in exchange for some float. the whole system is on life support because the Fed provided a bank subsidy via interest on excess reserves. but the whole system, things like money market funds, CDs, they make no sense in a negative interest rate environment.
how about all those people with 30-year, 80% loan to value mortgages? the value of the house goes down year after year, the real value of the mortgage and the fixed mortgage payment goes up, they're going to have a pretty bad time.
how about all the (much reduced) companies and municipalities that have defined benefit pensions, or even life insurance contracts that assume a positive, relatively risk-free return? all those pension funds and insurance companies go bust.
how are people going to feel about periodic reductions in their wages? people have a hard time with it, and wages and prices tend to be stickier going down than going up. constant downward pressure makes people unhappy and is hard to get used to, even if relative prices stay the same.
the expectation that prices are not going to consistently go down over time is pretty hard-coded into the financial system and contracts and people's psychology, and if it happened it would cause more disruption than higher-than-expected inflation.