>> The secret to winning a negotiation is going in believeing you can walk away without feeling like you missed out.
Well said and always works. In every business.
Car dealers would absolutely hate for people to know that.
Well said and always works. In every business.
Car dealers would absolutely hate for people to know that.
A few years back, it took me half a day researching and half a day visiting two dealers to get the car I wanted, at a reasonable price: I think it was in the 90% percentile cheaper in true car's range, even though I bought my car in SF bay area, which is supposedly more expensive than the average price.
Recently I went through the car buying experience. Here's what have happened. I did some research online to see the models and the prices of the car. Then I started with Costco's car buying program, which referred me to a dealer. Went to the dealership to test drive, and negotiated to a price that they won't sell. I walked. Went online and emailed all the dealerships in the area for a quote on the car spec I gave. One of the dealers actually emailed back with a quote below the test-driven dealer's price. Went over to pick up the car.