The Mercedes sponsorship was deal was completed by the previous management team at BB.
It was probably the best "marketing deal" that BB made at a reported $12M year for 3 years[1].
1] http://www.ft.com/cms/s/0/d6695dde-6ef4-11e2-b6da-00144feab4...
It was probably the best "marketing deal" that BB made at a reported $12M year for 3 years[1].
1] http://www.ft.com/cms/s/0/d6695dde-6ef4-11e2-b6da-00144feab4...
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