I think the title could be better worded to reflect the content of the article -
It's about an "exist" strategy, not an "exit" strategy for startups and companies.
About being a "longtrepreneur" - being an entrepreneur but with the goal of staying.
I love the random quote from "Withnail & I" in this - "A certain 'je ne sais quoi' oh so very special", spoken by the late, great Richard Griffiths.