If we took a poll I suspect the majority would be thinking of the Amazon service
That's just personal projection, and is as irrelevant as an argument beginning with, "I think most people would agree that..."
Personally, regardless of Amazon vs UI hack, I'm really tired of ambiguous naming in tech projects.
Of course, it gets even more ridiculous as the words get more common, eg see recent discussions about 'Paper' or 'Layout'
I'm presented with information to parse about technology topics daily. Sometimes, I have to search for them and have all sorts of name collisions.
I never, ever search for information about you.
people just can't resist commenting endlessly and upvoting this content-free bikeshedding at the expense of actual discussion
One man's bike shedding is another thousand men's irritating trend. Personally, I very rarely see anyone called out for the trendy names and awful, buzzword-laden non-descriptions that infest projects.