RCA student radically improves the UK plug
iconeye.com
iconeye.com
2 months ago: http://www.reddit.com/r/technology/comments/9djgs/a_radicall...
4 months ago: http://www.reddit.com/r/unitedkingdom/comments/8uvbh/1cm_thi...
etc etc.
However you're right, and there was a link to the youtube video up on HN over four months ago: http://news.ycombinator.com/item?id=670856
if you scroll down enough, you'll see an image of the fuse popping out of the little handle.
The fuse still serves a great purpose in that if your equipment fails and you was stupid enough to jam the G.F.I. open, then the fuse will near instantly fail as the amperage drawn will go through the roof. The second function they serve, is that many plugs are equipped with a 3A fuse, but they're on a 15-30A G.F.I., which means if the equipment fails in a spectacularly bad way you can have up to 10 times the amperage flowing through wires that can't handle it... unless you have a fuse.
I was always dubious of how unlikely it must be to damage the neutral+earth but not the live. However, when working as an electrician I managed to slice just those two whilst working, which is the important reason to turn mains power off while doing electrical or construction work in a house, either by running off a generator or by running a dedicated extension line from the breaker box. You can always know where your extension is, you can't always know where a live electrical cable is inside a wall (even with a detector).
A better unsafe solution is to upgrade the breaker without upgrading the wiring or outlet. Breakers are usually $5-10 and most wiring won't burst in to flame from an extra 5 amps.
Note that fuse-in-plug does not keep you from overloading a circuit; it only helps when the device itself malfunctions.
Disclaimer: sometimes it will burst in to flames. You shouldn't actually do this.
The safety margin is there for safety, just like how skydivers have a reserve chute, it doesn't mean you should rely solely on your reserve day after day.
Personally I would never overload house wiring, it's just not worth the risk. However I do occasionally overload extension cords (they have the same ~100% safety margin) for certain quick tasks where the cable doesn't heat up, but I'd certainly never push a 15A cable to 30A . . . I got close to something similar, a 14A appliance on a 8A extension because I was a moron and didn't read the label.
Also it's good to note that, not all cabling or extensions have the 100% safety margin, this margin is in place so that any defective products should still meet the minimum requirement.
http://www.rca.ac.uk/Default.aspx?ContentID=159384
The guys BA has worked as a graphic designer (advertising copy by the looks of it) but took his MA in "Design Products".
Edit: another of their alumni, http://en.wikipedia.org/wiki/Robin_Day_%28designer%29