I wasn't aware of the bunch of services that provide temporary email addresses. Something I've been doing with my gmail address is to put johndoe+thenameofthesite@gmail.com instead of just johndoe@gmail.com. It's nice that Gmail gives you such a wide range of addresses that automatically point to your regular mailbox. It's clearly not ideal (doesn't preserve the privacy of my normal email address), but it's super easy to do and in most cases it allows me to filter out unwanted emails, trace which advertiser got my email address from which service, etc. Now of course if services start implementing the removal of the +* part from the email address then this doesn't work anymore. But for now I think they don't really care.