8 elements every company blog SHOULD have.

"A link to your product. Believe it or not, we had made this mistake( BIG thanks to tptacek from Hacker news for pointing it out). Users will wonder how can I get their product or how can I get them to offer me their services. Provide a link to your product and a brief description of what you’re offering in the sidebar. Make it easy for people to access your service/product."