Hacker School is now the Recurse Center
recurse.com
recurse.com
But enough criticism—here's an attempt at something constructive: How about "Recursity"? The .com address is unregistered, and you can pretend it's a portmanteau of recursion and university suggested by a high-dollar naming consultant.
The Recursity is a free, self-directed educational retreat ...
Hmm. Maybe a mashup with the word sabattical could work.
How about taking on a longer more officious sounding name 'the center for higher studies in code' or suchlike. That's possible more border friendly and I'm sure there's a bunch of options in that space.
That is to say: We expect that for almost everyone hearing it for the first time, "the Recurse Center" will be meaningless. That sounds like a bad place to be in, however, it's a much better than where we were before. Almost everyone who heard "Hacker School" for the first time had to be convinced that one or both of the words didn't mean what they thought it did in this context.
Today is day 0. Our job now is to take these largely empty words (Recurse Center) and imbue them with our values and purpose.
Glad to hear you like who we are/what we do, regardless :)
I agree that meaningless phrases are good for brands, and much better than ones with baggage (as you say, in that regard Hacker School can't get much worse). And I believe that you will be able to properly add meaning to "Recurse Center."
My point with my "umph" comment was that "School" refers to an object/category, while "Center" refers to a blank entity, it's kind of a dead word (it also has a bit of a connotation of something formal and boring, like a business office center). I believe we like references to objects, not placeholders - "Sears Tower" and "Nokia Theatre" both sound better than "Staples Center." But I'm not offering advice, I'm just curious about your process. Did y'all consider things other than "Center"?
Center is definitely kind of a "dead" word, but we'd rather err on the side of too little meaning rather than too much given our past mistakes :) (We also like the acronym "RC" more than "RR" or "RI.")
Thanks for the thoughtful comments!
Mildly so, but "Recurse Institute" still sounds awesome. :)
"Center" sounds officious, beauracratic, stuffy, and boring to my ears. Exactly the kind of place I would like to avoid and would not bother to investigate. I second "Institute" as being better; it summons to mind the Instute for Advanced Study and other think-tank, idea-cauldron kind of places.
I present this as Exhibit A in the reason why words are important. Think about this the next time you give someone ad-populum crap for correcting someone that misuses "hacker".
As far as "knowing all the countries," I've been across some borders where I've had to explain their own visas to them. For example, the type of visa and residence permit I had while I lived in China (specifically relating to multi-entry vs. single entry.) I've been held up at the border crossing leaving Korea for Japan because they assumed I needed a "release letter," which in fact wasn't the case; discovered only after 2 hours of being detained while they contacted my former employer. Crossing into Mexico, specifically at the inland military checkpoints, I've also have had occasional difficulties, resulting in a required "donation" to prevent my fully loaded car from being searched down to the axles. (I have family in Guadalajara and Texas, so I've made that drive frequently.)
I don't care if a border official knows Zaire from Angola -- just as long as they know the rules and regulations and apply them systematically to visitors.
Never a problem when I've gone to Serbia, but given their problems with cybercriminals, if I told the border guard that I was there to hang out with computer hackers, I suspect I'd have a rough time.
My point is that this knee-jerk insulting of US border agents is childish. You don't know "most" of them, so you have no basis for your statement. As far not being well educated, a bachelors degree in law enforcement, criminal justice, political science or accounting is generally required for UCIS agents, among other things. The fact is that you just don't like them for whatever reason, an opinion to which you are entitled, but don't mistake your bias for actual fact.
Spend some time crossing borders around the world, especially in former Soviet countries, East Asia, Latin America, then come back and make the claim that US border agents are somehow less intelligent than you would like. Try border crossings in Lebanon or Saudi Arabia. Cross the border from Serbia into Kosovo as a non-Serbian/Kosovar citizen. The Chinese border can be loads of fun, especially at a land crossing. The UK can be especially rough depending on your nationality, though admittedly, I've always just sailed through the line.
As far as the school's name change, the comment about 30% of their attendees cross the border to go there. Is there any data or facts regarding the "hard time" those people had? Just saying it was "difficult" doesn't really explain how it was difficult. Where entries denied based exclusively that they were attending Hacker School? I'm not sure what the "difficulty" actually was. And since Hacker School isn't an actual SEVP educational institution that can sponsor student visas, then that would mean they have students studying as part of their organization on tourist visas, which is against the rules of the tourist visa. It also is against the rules of the Visa Waiver Program to enroll in any kind of educational institution -- degree granting or not.
So that begs the question: where the problems with immigration because visitors where entering the country with a purpose inconsistent with their visa? I think that explains more than the institutions name. However, if Hacker School is representing itself as a self-improvement center, then of course a tourist visa would work, however that wouldn't explain the border problems since a tourist visa does not require a declared itinerary -- so Hacker School would never be a required part of the border entry formalities.
I'm wondering what legal basis is being used for the attendee's visas. If it's a job training program, then that is considered "vocational" training and that requires an "M" visa. Short "recreational" study is permitted under a B (tourist) visa, however Hacker School isn't recreational. Their compensation is from recruiting employees, which puts it into a different category than taking a yoga class.
I personally think what HS does is great and I support them, but I do think that international attendees ought to be very, very careful when it comes to the visas. Misrepresenting or having a stay inconsistent with your visa status can result in a permanent entry ban if caught. The smart move for Hacker School is to get certified by Homeland Security, then they'll be able to sponsor student visas. If anyone's interested in what schools are legal, here's a link: http://studyinthestates.dhs.gov/school-search?field_school_n...
We've had very few people have their visas rejected, and none as far as I know have been rejected at the border. The difficulty crossing the border I noted in the blog post was about the amount of hassle people face before being allowed into the country. That has ranged from none at all to being questioned for hours and having their email searched (but ultimately being let into the country).
> tourist visa does not require a declared itinerary
FWIW, I've recently applied for a visitor visa (B1/B2) and was asked for an itinerary:
"Your travel itinerary and/or other explanation about your planned trip."
http://www.ustraveldocs.com/jp/jp-niv-typeb1b2.asp
And you need to get interviewed at the consulate. Now that I have a multi-entry visa I might be able to enter with less hassle, but I could still be asked for such details at the border.
[0] http://www.vanityfair.com/news/2013/09/michael-lewis-goldman...
Slightly off-topic: How would someone structure a study to predict the effectiveness of a rebranding?
If that doesn't sound like programming, I don't know what does.
- a minimal room made of concrete walls, having one door and one window
- a recurse center, plus the opening of one more window
- the union of two recurse centres horizontally, by a tight wall-wall juxtaposition of the two of them, with the removal of one of their walls, and the opening of a door in the remaining one, if necessary
- a similar vertical union, with the addition of a stairwell
- the union of two recurse centres by the addition of an external hallway, and the necessary doors.
- a few additional cases that can be neglected for the purposes of this paper
What is interesting is the possibility of tail recursing, but over a regular stack that is continuously abandoned. So the foundation and lower floors disappear, yet the recurse centre grows ever higher into the sky.
They're not disputing the fact that some white people get denied, but rather that they get denied less than other groups.
If you want to see some "proof" of this, look at the rate of visa denials for Albania (mostly white skinned people) -- 42% denied. Compared to Zimbabwe with only a 22% denial.
The "white skins get denied less because of racism" meme is not based on any sort of data, facts or anything resembling a statistically valid statement. It's just typical nonsense.
I'm not sure why you'd be convincing the Immigration Officer of anything, assuming you were at the port of entry with a valid visa. If you were trying to get the visa, then that would be a Consular Officer. There's a lot more that goes into visa issuance than the name "Hacker School." One of the big things would be proof of adequate funds plus a compelling reason to return home. Essentially, you have to convince the consular officer that you don't intend to violate your visa.
This is not true. See my response elsewhere on HN (https://news.ycombinator.com/item?id=9265755), but the tl;dr is: We've confirmed with immigration lawyers that it's perfectly legitimate for people to come on visitor visas. A couple of people have had their visa requests denied (not because of anything specific to us but because of concerns that they would stay beyond 90 days), but no one has been rejected at the border, though some people have had a long and hard time explaining what "hacker" means to the border guards.
Because immigration officers can and will deny a person entry if it is believed they will violate the terms of their visa. Even if the consulate and USCIS has approved you in good faith, an immigration officer has the right to reject you for any reason.
I've had trick questions asked of me upon entry. I've had to make awkward small talk about key topics. They look for red flags and inconsistencies.
I've also had officers essentially just wave me through.
Cultural inertia on terminology can change, and in the hacker case, I think it should. We certainly rarely say "negro" nowadays in the US except in historical contexts. I'm saddened that Hacker School gave up on the language.
The way to reclaim "hacker" is to use it and adopt it, personally, in 1-on-1 social conversation. Preferably with non-techies who you are close to. That way people's positives associations with you rub off on the terms that you use to describe yourself. We don't use "negro" these days because most of us know and have positive associations with black people in social contexts; that makes its old connotation of inferiority incongruent with our personal experience. Similarly, the LGTBQA movement is succeeding because a large number of people now realize they have friends and neighbors who are gay, and it's much harder to cast that as deviant behavior when you personally know good people who self-identify as gay.
But I agree, it sounds like a New Age retreat. Learn to be a witch at the Recurse Center.
(Speaking as a foreigner) I do understand that immigration office will be suspicious (as it sounds for them as a "terrorist camp"), but well, it can be done on tourist visa AND its official name can different (e.g. "programmer school"... or even "recurse center").
"Recurse center" sounds totally generic and vague ("curse center"? "recluse center"? is it some sort of holidays or rehab?).
Of course, everything can be rebranded, but I wouldn't call an instant rapport "the biggest mistake".
The new name makes it far more accesible to people outside of the community.
P.S. I love the recursive link up top.
1) consular offices start with the assumption that you're going to overstay and can deny you a visa for no particular, objective reason, 2) similarly, immigration officers can deny you entry even if you have a valid visa, 3) you're not technically doing anything illegal by attending Hacker School on a tourist visa (as opposed to, say, working or attending a university).
I'm surprised that applicants volunteer such information. Why not just say you're visiting NYC as a tourist?
The site is all about "Apply Now", before they tell you anything, even the fact that it's in New York City. The FAQ doesn't tell you much about what they actually do once you get there. The Manual is a little more helpful.
In Silicon Valley, we have Hacker Dojo, which is more about talks and classes on advanced topics. (It's really mostly a co-working space for app developers now.)
Thanks for the feedback!
And so many businesses end up with names because of this. I feel them on this. Everyone sitting around, throwing out their ideas for names, someone at their laptop checking domain registrations at the same time till something sticks.
(This is the problem with carefully grep'ing your code base and then completely forgetting about some of the parts of your site stored in the database :\)
0: https://www.recurse.com/#testimonials
1: https://web.archive.org/web/20150316014829/https://www.hacke...
And so it became imperative to change it.
It seems to be frequently used and accepted, with the definition presented in Wiktionary:
http://en.wiktionary.org/wiki/recurse
While "recur" also has, among its meanings, the same meaning, "recurse" seems vastly more likely to be used when the particular computing-specific meaning is intended.
Though I don't think any general-purpose professionally-edited dictionaries I've seen reflect this usage yet.
Solution: Choose random geeky name where you can acquire the domain name.
There is still a negative connotation to the name for anyone who understands what recursion is, and also perhaps for people who assume it is something similar to "repeat". The name has the feeling that you will be repeating stuff over and over there.
While "Recurse Center" is certainly a step up from "Hacker School" in terms of branding, names generally are meaningless and are given meaning by using them. A person's name could have been used to similar effect.
Props for improving the name, but I'm failing to see how so much text was needed to say "The name was generic and had bad connotations so we chose a better one."
Stating that you actually chose a name because you could buy the domain name will just make you look bad.
(Yes, I know "recurse" is related to "recursive" but nobody says "recurse". The association is too distant.)
This is a perfect example of focusing only on the negative aspects of something. Furthermore, I find it at odds with the goals of Bootcamps such as this (and yes, this is a bootcamp, no matter how they choose to label themselves). Are there not instructors? Is there not some form of curriculum? Are members not evaluated in some way?
There are no instructors, there is no curriculum, and members are not evaluated. It is not a bootcamp.
(I haven't updated the name retroactively yet!)