It looks like the results are actually good. If you are searching for dentists in a particular area, chances are you would also like to see them on a map.

To me it is a case of Google trying to give a good search result - but using another Google app. And in the bargain raising eyebrows. But if you compare it with Bing, the difference between ads and results on Bing is even harder to make out.

I am sure this will draw antitrust eyebrows too. Here Google of course is promoting their map application with local listings and reviews. They might actually believe that it is the best way out there to give local listings with reviews etc. But it kind of forces everyone to add reviews in Google map which in turn will actually become the best even it is not right now. And apps like yelp will slowly be forced out of reckoning.