Yeah, friendly with django users, which is nice if that's all you are. The problem, however, is what he mentions in the post: "I’ve noticed the tone of the arguments in the Django community getting nastier — especially when it comes to Rails." Hopefully the ideas in this post catch on and I'm glad a prominent Django developer is calling it out.
I mentioned Ian Bicking's great talk at this year's PyCon elsewhere in these comments, but another thing he touched on was framework fanboyism, and how it's mainly the result of people being new to the framework and trying to convince themselves that it's the answer to everything. Whether it's Django or Rails or any other technology, excitement is good, but not when it becomes tribal and adversarial toward perceived competitors.