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"Purple should never be used outside of officially endorsed Heroku products or without explicit permission."

I wonder how others feel about this, I really enjoy breaking apart existing websites and having a guide like this is certainly something I can use for inspiration in any of my projects - but I also wonder about the above clause and any implications it may have on copycat behaviour.

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I doubt if they care about copycats. At first glance I thought - "WTF? Why they publish this and do not make it Open Source". But after a while I think it's good for few reasons: - it can be inspiring for others - in terms of usability, typography, etc - it illustrates how to make good spec for your company / employees and avoid this "i-just-saw-nice-plugin-lets-use-it" behaviour - at some point this illustrates company`s culture - this shows how "organized" and "enterprisy" they are - I do belive, that there are still some people who judge herokus website and think, that this must be some kind of smaller hosting company for ones pet projects

I think mainly they don't want you making a tool that works with Heroku and using their branding so it's confusing for users as to whether it's endorsed or not.

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