You could possibly simplify this into two tips:
- Be concise
- Don't bury the lede
- Be concise
- Don't bury the lede
What I'm attempting to get at in this piece is a bit more tactical. The applications I reviewed all knew they should "be concise." But, they kept running into situations where they became more verbose while believing they were still concise.
My hope was to point out a few of the mental traps that would add clauses to sentences and sentences to paragraphs.
irony