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Comment by threeseed | Hacker News Reader

Will be interesting to see if Microsoft or Blackberry set up their own partnerships with Swiss watchmakers. Arguably their target audiences are far more interesting to the higher end watchmakers than Android or even Apple.

Smart move by Tag Heuer to get in first and position themselves as as the only serious Apple Watch equivalent on the Android side.

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How can it be called "serious" when there's nothing to look at?

We'll bring you more information about this TAG Heuer, Google, Intel collaboration in October, when the triumvirate releases more details about the product.

Yawn. A lot can happen in 6 months. Get back to us then. All you're telling us at this point is that nobody has even put a pencil to paper yet.

I'm not trying to fanboi this thread but this is the kind of bullshit Microsoft used to pull off when they sensed a threat to any of their markets.

There is nothing serious now, so what's a few months ?

Nobody is going to buy a $1000 watch from LG, Samsung, ASUS, Google etc given that the brands are associated with either being: cheap or geeky (and not in a good way). Tag Heuer is a highly respected, fashionable brand that people aren't going to be embarrassed about wearing on their wrist. A lot can happen in 6 months sure but if it's an exclusive relationship then it's the only product that is likely to matter.

I am talking specifically about the middle price point which is the most important to everyone.

I'd be interested to see how many buy 2nd generation TAG smart watches vs mechanical watches. I'm sure the 1st generation will fly off the shelves as "the first TAG of their kind" but once the novelty value dies down I wonder about the longevity of a $5k smart watch vs a $5k mechanical. In 10 years time "where's that computer to plug it into?" "oh right.... "

There is nothing serious now, so what's a few months ?

I wonder if this is what the conversations were like at TAG Heuer back in September after the Apple announcement.

So, the question is: what changed in the last 6 months that TAG Heuer felt compelled to announce a competing product? It's an innocent question.

Because coming out and saying "yeah, we're starting to work on, um, something" seems really unlike something a highly respected fashionable European brand would normally do. Unless I'm wrong about TAG Heuer.

And you have to announce an alliance with Google/Intel? What message does that convey? Hey, we're great at making awesome highly respected fashionable watches but we don't know fuckall about computer hardware and software?

Actually it's quite smart. Look at their price point: $1000 (much cheaper than their other models). Which means this product is a "gateway drug" for young Android guys to get a taste of what a Tag Heuer looks and feels like on their wrist. Once they learn more about what they are wearing the theory is they will be sucked into the watch community and buy a more expensive model.

This watch is Tag Heuer's Mac Mini.

$1,000 is too expensive for someone who wants to pretend to be rich (Burberry scarf) and too cheap for someone who would wear conspicuous consumption watch

Not sure if I agree with that on MSFT or BB. The target audience overlap might be high, but 100% of zero is still zero.

If Fitbit would make a 22mm band to fit my existing Maratac dive watch, I'd give them another $249 tomorrow.

I love the functionality of the Surge. I don't need a screen - the connectivity to my phone is enough. I don't need text alerts. Give me the data in a "retro" form factor and I'd be squared away.

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