"As technology has boosted productivity into astronomic levels, we have not seen any shortening of the workweek or even a relaxing of the lunch break in fact we have seen just the opposite."
Of course not, the technology enables our work to be magnified. The company wants us to continue working to the same extent because they get more "bang-for-their-buck"
I would also like to say, I recently accepted a job paying about 20% less simply because I would be able to work slightly more relaxed. Ironically, it was a bank, as opposed to Google, Apple, Twitter, etc. As my friends all went and worked at those places, I noticed they had to work 50 - 60 hours a week pretty regularly.
Instead I chose to take a job where the work would have a larger impact on the company (i.e. I had more weight because I was more technical), and I could work less because I could out perform their expectations. Selecting my job in such a way is me selling my skill set for less money, but more time.
Usually people want to always maximize income, and because I am working on side projects I indeed feel I am maximizing income. However, the author seems to ignore this simple fact of life. Working less might be better for some people, it may even be better for the company... but there is no way in hell people are going to EVER want less in life. If this seems to be the case, then you likely don't see the full picture (i.e. perhaps they value freedom over money).