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"A hundred-dollar gadget would have to sell to virtually every middle-class family in the country to yield meaningful revenues for Apple"

Since when does Apple only sell to one country? Last time I checked, the US accounts for less than 5% of the population of this planet

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But the US accounts for a lot more than 5% of the people willing to buy their products. My guess would be closer to 30%.

Right now it's certainly closer to 30% than 5%, but I imagine a well made $100 Apple device would sell really well in India and China. I doubt it would be a good investment for Apple, but the problem isn't that there aren't enough people to sell to.

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