Why founders should care about happiness

It's certainly very attractive to try to make other people more happy when that means that we can squeeze more juice out of them.

It seems we finally have enough stuff and comforts[1] to be able to question what exactly we need more of in order to find fulfilment. That seems like a relatively recent shift. And some people - for themselves - are finding that instead of pursuing things that might one day fulfil you, they can instead try to find things that fulfil them right now. And not in the sense of drugs or anything like that; it might be just an ordinary education and eventually an ordinary career. But it has more to do with letting yourself try to enjoy the journey, instead of pining for "finally finishing college", or "finally getting that raise", or "finally retiring".

I think that if we see a massive shift towards happiness, society might look from the outside as being quite the same, and most people's lives will look "mediocre". But the difference will be in how people appreciate everything around them, instead of being annoying obstacles towards an ever-moving goal.

[1] Maybe we had enough 30-40 years ago, compared to today.