Also usually AWS doesn't turn attack into revenue, they push customer up the "support tier" (gold/platinum whatever they are called now) and strip the DDOS traffic from expenses as much as possible. Those tiers are quite expensive though, but are fixed support costs more or less.

My general point is: AWS is a business, and it operates as one. There are no hollywood style bad guys sitting there in cubicle dungeons on chests filled with gold thinking how to extract money, quite the contrary. It is understandable that customer cannot pay unlimited (from customers perspective) charges, but AWS pretty much incurs them, as customer being ddosed is consuming resources that would be otherwise be sold to others, or engineer time that would be put into developing new features and attracting new customers.

What do you think. Sustained DDoS attack must at least generate enough revenue to cover sustained expenses if they are incurred or no?