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I get what you're saying re self-promotion in the case of pros who make money from endorsements and the like. But for most (and quite possibly all) of the pros good enough to have endorsement deals, most of their income is money won at a poker table. How does self-promotion help there?

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As I said, I don't really know enough to say, but are there stats to show that "most of their income is money won at a poker table?" And how much of that is due to being invited to tournaments?

Most of the big-name 'TV-pros' have endorsements because they did well in a few large tournaments, and/or have interesting personalities. Skill plays some role, but tournaments are mostly luck.

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