Unrelated to the content - do people find that the bolding of linked words/phrases makes the article easier or harder to read?
I thought he was doing it to be engaging, and make you really focus on his point!
[1] http://www.comicbookbrain.com/_imagery/_2007_07_27/bb119_pg5...
In the context of a URL, usability would dictate underlining links, to match convention.