So don't work for this company? Sometimes people live and breathe the work they do, and are looking for others who will as well. It's up to you to decide whether you want to participate in what they're doing.
People who fully invest themselves in their work should be compensated accordingly, and this company is at their own admission not doing so. They are not looking for dedication, they are looking for cannon fodder.
I can understand if someone does a job for a good while and gets invested and passionate about it. But who are these people who just look at job adverts and say "Yep, I could definitely centre my whole life around this."?