I'd be cautious before celebrating.
I'd be cautious before celebrating.
Youtube, by adjusting all tracks to have the same average loudness, is basically saying "to those of you who would give up essential dynamic range, to purchase a little temporary loudness, you deserve neither dynamic range nor loudness"
The hope is that eventually labels will quit sacrificing dynamic range for loudness if all our digital music sources set the average loudness to be the same for all tracks.
I love this adaptation.
That's not quite true. Listen to this: https://soundcloud.com/amp-33/sets/uncompressed-vs-compresse...
Those two things have a pretty similar loudness(A-weighted RMS) and yet the compressed one sounds louder than the measured difference - ~3dB A-weighted which is not obvious to perceive untrained.
As a test - download them both, amplify the Uncompressed one at -2.7dB and listen to them again. They have the same A-weighted RMS yet the Uncompressed one sounds louder.
A-weighting - http://www.diracdelta.co.uk/science/source/a/w/aweighting/so... RMS - https://en.wikipedia.org/wiki/Root_mean_square Measurements done with Audacity, wave stats: http://forum.audacityteam.org/viewtopic.php?p=248505#p248505
edit:to add the quote
The record company's mixers have been escalating a loudness war for years, in an effort to make the most impression on listeners. And the result of that is poor sound quality.
Now YouTube comes along and says "we're resetting you all back to a standard overall volume". Suddenly all that escalating loudness hasn't accomplished anything (or very little; probably there are ways to game the system a little), at least when listened to through YouTube, which as we said is hugely important.
If they're no longer able to compete in loudness, and the vain attempt to do so damages the quality of the recording, then in the long run the mixers ought to quit doing that. It's not going to save Death Magnetic, it's too late for that, but maybe we can reclaim fidelity in future recordings.
So, actually, there's not much evidence that points to this. We see albums with good dynamic range selling just as well as ones with shitty dynamic range that is louder.
The FM radio has long normalized volume for songs - so the only places this mattered was on purchased CDs.
It's some weird feedback loop. The initial input was true - to a point, humans think louder things sound better - but that idea has now been as distorted as the audio tracks they're putting out.
In other words, there is no reason for the studios to master for loudness (at least for Youtube audio).