Apple used to have the best packaging in the world, but lately it's been my opinion that they've lost sight of making the packaging functionally nice and are simply focusing on making it nice looking. Case in point, the incident last year where the guy first in line at the Apple store for his iPhone on release day struggled with opening the box and ended up launching his new phone onto the sidewalk in front of a news crew. Incidentally, I watched a friend do exactly the same thing the very next day. And recently, a friend and I both bought some particular apple accessory and separately commented on how difficult it was to figure out how to get it out of the box.