> Every bride uses Pinterest (and now most wedding vendors and bloggers).
Any study covering all the brides situation to qualify that comment? I attended three weddings recently. Not one was on Pinterest, all were on email rather.
Any study covering all the brides situation to qualify that comment? I attended three weddings recently. Not one was on Pinterest, all were on email rather.
Brides typically use it to decide what they should wear, what their wedding party should wear, and what decor should be used at their reception etc. See for example [1],[2]. Note that [2] has 4 million followers, for that board alone.
If it's studies you want, then something like [3] shows just how much traffic Pinterest drives: much, much more than Twitter, and second only to Facebook in terms of social sources.
It's not typically used as an organization tool in itself.
[1] https://www.pinterest.com/categories/weddings/
[2] https://www.pinterest.com/explore/wedding-ideas/
[3] http://www.businessnewsdaily.com/7356-social-media-marketing...
I can't believe you just asked me for a study based on that comment (where "every" is clearly hyperbole). Let me Google it for you (EVERYone uses Google).
Look at that ... 70% of women use it for wedding planning BEFORE EVEN GETTING ENGAGED
http://www.huffingtonpost.com/2014/07/25/wedding-survey_n_56...