Surely fine print on your rental agreement could let you know you could be filmed.
[ ] I agree to pay a fee (subject to change) and to pay the import tax on the package and on every other package ever.
[ ] Send my package back to the UK and I'll never receive anything ever again unless I agree to choice one the next time.
So, pay the fee and agree to the T&C or GTFO. Having already paid for the item and it keeping my car off the road I was left with no choice but to cough up the (extortion) fee.
On that note though, I wonder if their cars will be much cheaper to rent than their competition to make consumers feel better about it.